Finding the people, craft and experiences that give a brand its character.

From hotels and design-led destinations to artists, makers and creative brands, Logan creates cinematic, story-led content that looks beyond the surface to capture what makes an experience distinctive.

His approach combines an editorial eye with a documentary instinct, allowing him to work naturally within a place or environment and find the details, people and moments that bring a story to life.

Working with clients ranging from Lore Group to editorial titles including Livingetc and 1883 Magazine, Logan produces, shoots and edits work from concept through to final delivery.

Lifestyle.

I filmed a lifestyle video for Hotel Park Ave NYC using a small, nimble production designed to work seamlessly around the hotel’s day-to-day operations. The film follows moments of waking up in the rooms, moving through light-filled interiors, and stepping out onto balconies to experience the city from above. With an unobtrusive approach to lighting, camera, and audio, the video captures the hotel’s relaxed sophistication and contemporary lifestyle, reflecting how guests truly live and move through the space.

Life At Lore GroupHotel Park Avenue New York - Lifestyle Edit - Lore Group

On Ancestral Fire - France

I also filmed a short piece with Corinne Aivazian focused on wild clay, foraged locally in the landscape surrounding Casa Julfa. Working alongside the artist, the film follows the journey of clay from ground to hand, documenting a practice rooted in attentiveness, slowness, and place. By staying close to the material and environment, the film reflects the intimate relationship between land, process, and making, offering a quiet portrait of a life shaped by craft and locality.

For Broadwick Soho, I filmed a launch video capturing the hotel’s bold personality and the electric spirit of its Soho surroundings. Working with a small, agile crew, production was carefully planned to fit around the live running of the hotel, allowing us to move discreetly through its richly layered interiors without disrupting operations. Shot and delivered on a tight turnaround ahead of the opening, the film translates Broadwick Soho’s grit, glamour, and flamboyant character into a cinematic portrait—balancing opulence, intimacy, and the energy of London’s most vibrant neighbourhood.

Broadwick Soho - London

I filmed a short lifestyle film centered on the ancestral fire for Corinne Aivazian at Casa Julfa, immersing myself in the environment and rhythm of the site. Working closely with Corinne, the film captures her creative process, her connection to place, and the way her work is rooted in lineage and material memory. Through thoughtful, unobtrusive filming, I aimed to reflect not just the craft of ceramics, but the lived experience and stories that shape her life and practice.

On Wild Clay - France

Editorial - Editors Beauty - Cornwall

I filmed a lifestyle Father’s Day edit for Editors Beauty, bringing together a selection of fashion, grooming, and lifestyle brands featured in the editorial. Shot with a light, unobtrusive setup, the film focuses on texture, detail, and everyday moments, allowing pieces from brands such as Gucci and other contemporary labels to sit naturally within the frame. The result is a quiet, editorial-led film that supports the tone and curation of the feature rather than overtly selling it.

Casa Julfa - Artists Residency - France

I filmed a residency portrait at Casa Julfa focused on Corinne Aivazian and her practice within the space. Immersing myself in the daily rhythms of the house and landscape, I worked closely with Corinne to create a film that reflects her way of living, thinking, and making at Casa Julfa. The film captures the intimacy of process and place, offering a quiet, observational portrait shaped by collaboration, attentiveness, and shared time.

Editorial - Editors Beauty - Cornwall

I filmed a Valentine’s lifestyle edit in Cornwall for Editors Beauty, using the landscape and slower rhythm of the coast as a backdrop for the featured brands. The film weaves together moments around scent, ritual, and touch—fragrances such as Brioni Suave and Thameen Bold As Love, skincare from Dr. Barbara Sturm, beauty technology by Ziip Halo, and atmosphere shaped by Lalique. Shot with a light, responsive setup, the piece supports the editorial tone of the guide, allowing the products to exist naturally within moments of intimacy, pause, and self-reflection.

Cabin Christmas - Editor's Beauty - Cornwall

I filmed a winter lifestyle edit for Editors Beauty, set in a woodland retreat and shaped by the slower rituals of the season. Working with a small, nimble setup, the shoot moved between moments of cooking, warmth, and time outdoors—featuring Jo Loves candles, the Our Place Titanium Always Pan® Pro, footwear by Sheepskin Australia and adidas Terrex Free Hiker 2.0, alongside Small Batch Coffee Roasters and Bennetto chocolate. Rather than staging scenes, the film allows each element to exist naturally within the environment, supporting the editorial tone of the Christmas gift guide.

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